Advertising Guidelines for Your Job Board

1. Crafting an Appealing Job Title

One of the primary factors influencing the number of views your job advert receives is the job title itself. To ensure your ad reaches the right audience, consider the following:

• Be Industry Relevant: Align your job title with commonly recognised industry standards. Avoid internal jargon that potential candidates may not be familiar with.
• Highlight the Role's Appeal: Use descriptive and attractive titles to entice the type of individuals you want to attract. For a "Graphic Designer" role, use the straightforward title "Graphic Designer" instead of an internal or ambiguous term like "Visual Artistic Expert." Clarity in the job title attracts relevant candidates and increases the chances of receiving suitable applications.

2. Structuring Your Job Description

A well-structured job description is essential for capturing the attention of potential candidates. Consider incorporating the following elements:

• Short Introduction: Begin with a brief 40-word pitch about the job to help readers assess if it aligns with their interests and qualifications.
• Role Responsibilities: List three to eight key tasks the successful applicant will undertake. Relate these responsibilities to the company's objectives to provide context for the role. An advert is not a job description and therefore doesn't need to include every element of the role, just enough to get the right people to send their CV.
• Person Specification: Clearly outline the specific skills, qualifications, behaviours, or attributes you are seeking in your ideal candidate. Use carefully chosen words as job seekers can take these very literally, dramatically influencing your response rate.

3. Salary & Rewards Information

Providing salary information is crucial for the success of your job advert. 70% of candidates are often motivated by competitive compensation packages. Consider the following points:

• Salary Details: Include the remuneration package on offer to attract candidates seeking a better financial opportunity. Writing 'Competitive Salary' is not enough, give a range or fixed value.
• Highlight Benefits: Point out key benefits and perks offered to the selected candidate, such as flexi-time, team-building activities, or other non-financial rewards.

4. Showcasing Your Company

Your company's image plays a vital role in attracting candidates. Consider the following:

• Company Information: Present a concise overview of your company and its values, focusing on how it relates to the specific role. Tailor this section to attract candidates who align with your company culture. Attention to Language: Ensure your language is inclusive and avoids any potential discrimination based on gender, marital status, age, race, religion, or any other form of bias.
• Avoid Plagiarism: Craft original content for your job advert and avoid copying text from the 'About Us' section from your website, try to relate this to the role being posted.

5. Stay Legal

To ensure your job advert complies with legal requirements and ethical standards, consider the following:

• Gender-Neutral Language: Avoid gender-specific job titles such as "salesman" or "sales girl" and opt for gender-neutral language, such as "salesperson."
• Non-Discriminatory Content: Avoid any language that may favour or assume a particular marital status, infer age limits (e.g., "young trainee clerk"), or lead to racial, religious, or any other form of discrimination.

By adhering to these advertising guidelines, you can enhance the quality and appeal of your job advertisements, making them more effective in attracting top talent. Remember, a well-written and strategically designed job advert can significantly impact the number of qualified applications you receive, ultimately leading to better hiring outcomes for your company.